STEP INTO THE OBSCURE.

STEP INTO THE OBSCURE.

Welcome to Obscura, your hub for true fashion news and aberrant views, a step away from the industry norm.


Emerging Brand “Songs of Siren” Commands and Captivates in First Year Success

Consumerism Meets Cult Mentality
Nina Dagaev Nina Dagaev

Consumerism Meets Cult Mentality

Rapid consumption is transforming traditional brand loyalty into cult-ish territory. How is this impacting younger generations, and how can they take their power back and get out of the never-ending consumption cycle?

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XO, Obscura - August 2025
Yesenia Follingstad Yesenia Follingstad

XO, Obscura - August 2025

The first monthly letter from Obscura, this month discussing vanity, scrutiny, and our worship of beauty in a world where it never lasts.

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FINE CHAOS: Designing Disorder into Meaning
Joseph Benjamin Joseph Benjamin

FINE CHAOS: Designing Disorder into Meaning

The New Wave of Luxury Rebellion - Co-founder of FINE CHAOS Marc C. Møllerskov’s insight on the Copenhagen-based brand that’s disrupting luxury fashion through decay, myth, and memory.

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The Queers Will Not Disappear
Yesenia Follingstad Yesenia Follingstad

The Queers Will Not Disappear

Obscura Zine’s June Editorial The Queers Will Not Dissappear centers trans models, shot at Stonewall Inn in West Village, Manhattan.

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Sydney Wekstein Exposes Her Heart For World of my Own
Hayley Bruner Hayley Bruner

Sydney Wekstein Exposes Her Heart For World of my Own

Sydney Wekstein, the designer and creative director of World Of My Own (WOMO)  arrived on the morning of her SS25 fashion show having just freshly bleached her eyebrows on the Uber ride over. She wore a sheer lace bodysuit and jeans so baggy they hardly stayed up, with StarFace stickers on her face and iridescent under-eye masks. 

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NOT YOUR REGULAR FASHION PUBLICATION.

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